Merge has launched its Unified CRM API, expanding into a fifth category of integrations to enable developers to connect seamlessly with major platforms such as Salesforce, HubSpot, and Microsoft Dynamics through a single build. This development addresses the complexity of integrating multiple CRM systems, which are crucial for effective sales, marketing, and customer service operations. By standardizing data models and authentication methods, Merge facilitates quick deployment of integrations, offering real-time data handling through webhooks without requiring extensive coding. The platform's suite of tools, including readable API documentation, a normalized data schema, and robust dashboards, supports developers throughout the integration lifecycle, while promising ongoing expansion of integrations and custom objects. With over 1,500 companies already using its HR, Payroll, ATS, Accounting, and Ticketing API integrations, Merge presents itself as a comprehensive solution for managing customer integrations with maximum data control and dedicated customer support.