Merge's platform offers tools and resources designed to assist organizations in effectively marketing, selling, and supporting their product integrations. By using Merge's Unified API, companies can streamline the process of adding hundreds of integrations to their products. The platform provides various educational materials, such as webinars and ebooks, that guide users through the complexities of pricing, marketing, and managing integrations. These resources offer insights into successful strategies employed by companies like Causal, Deel, and allwhere, highlighting the importance of awareness and strategic pricing. Additionally, Merge emphasizes the role of customer support in handling integrations efficiently, with suggestions for leveraging engineering and customer success teams. The platform also provides guidance through direct consultations with integration experts, helping clients develop optimal go-to-market strategies for their integrations.