Merge's platform offers a streamlined process for integrating Anthropic's AI models, known as Claude, into internal applications to enhance data analysis and workflow efficiency. To begin this integration, users must obtain an Anthropic API key by creating an account, generating the key, and setting up billing, which includes options for prepaid credits or a paid plan. The platform also highlights the importance of understanding pricing, rate limits, and potential errors associated with API usage. Additionally, Merge provides a Unified API for connecting products with numerous third-party applications, supporting integration maintenance, and offering management tools for customer-facing teams to ensure high-performing integrations over time.