Building and maintaining API integrations can be a complex and time-consuming process, with challenges including integration performance, accessing API documentation, securing partnerships with third-party providers, and scaling implementations. These challenges can lead to tradeoffs that negatively impact product roadmaps and delay integration builds. However, using a unified API platform can help minimize these drawbacks by providing a single, aggregated API that enables hundreds of integrations, offering comprehensive documentation, and automating issue detection and troubleshooting. This approach allows companies to easily add integrations across various software categories and manage them efficiently, reducing the difficulties associated with building and maintaining API integrations. By leveraging a unified API solution like Merge, businesses can take customer-facing integrations to market quickly and efficiently, streamlining their integration management processes.