An effective product integration strategy revolves around identifying key integration opportunities and strategically prioritizing them based on business goals, such as increasing customer retention, expanding into new markets, and improving close rates. It involves aligning integration objectives with organizational priorities and regularly reviewing these goals to maintain alignment. Analyzing integration requests holistically helps avoid bias towards more vocal stakeholders, ensuring that the integration roadmap reflects broader customer needs. The ease of implementing integrations can vary, influenced by factors like API documentation quality and endpoint accessibility, which should guide the prioritization of integration efforts. Implementing robust infrastructure and processes for maintaining integrations is essential, as it supports engineers in quickly diagnosing and resolving issues, thus ensuring seamless operation. Merge, a leading unified API solution, facilitates the integration process by allowing multiple integrations through a single build and providing tools for maintenance and observability, thereby enabling a more efficient and effective integration strategy.