The text provides an overview of Merge's role in helping startups like Siit enhance their product offerings through integrations. Siit, an internal helpdesk software, leverages integrations to streamline requests between employees and HR or IT departments, utilizing platforms such as Slack and Microsoft Teams. Realizing the complexity and resource demands of building integrations internally, Siit outsourced to Merge, which offered a comprehensive set of HRIS integrations. The article highlights Siit's marketing strategies, which include promoting integrations through product features, integration marketplaces, newsletters, and social media channels. Sales strategies involve incorporating integrations into product demonstrations and customizing plans for larger companies. Support for integrations is facilitated by Merge's Integration Observability tools, enabling customer success managers and engineers to efficiently diagnose and resolve issues. The text underscores Merge's role as more than just a Unified API provider, showcasing its platform capabilities in managing customer integrations.