How SaaS companies can power their AI features with integration data (6 examples)
Blog post from Merge
Merge is an integration platform that enables SaaS companies to enhance their AI features by leveraging integration data from customer-facing systems. By using Merge's Unified API, companies can efficiently integrate various data sources, such as CRMs and HR systems, into their products, allowing them to deliver personalized AI-driven insights and automation. Examples include Assembly's use of file storage data for AI-powered search functionality, Telescope's CRM integrations for intelligent prospecting, Kraftul's feedback analysis for product improvement, PeopleLogic's HR metrics for productivity insights, Ramp's automated expense workflows, and Apollo's hyper-personalized email marketing. These integrations help companies bring AI features to market swiftly and provide robust capabilities by syncing extensive data into their systems.