Merge is an integration platform that enables SaaS companies to enhance their AI features by leveraging integration data from customer-facing systems. By using Merge's Unified API, companies can efficiently integrate various data sources, such as CRMs and HR systems, into their products, allowing them to deliver personalized AI-driven insights and automation. Examples include Assembly's use of file storage data for AI-powered search functionality, Telescope's CRM integrations for intelligent prospecting, Kraftul's feedback analysis for product improvement, PeopleLogic's HR metrics for productivity insights, Ramp's automated expense workflows, and Apollo's hyper-personalized email marketing. These integrations help companies bring AI features to market swiftly and provide robust capabilities by syncing extensive data into their systems.