Cloud integration: definition, examples, benefits, and tools

Cloud integration refers to the process of connecting cloud applications through their APIs, allowing them to share data freely and stay in sync over time. This can improve the employee and customer experience, increase close rates, and enable expansion into new markets. Cloud integration can take two forms: internal integrations, which connect different applications within an organization, and customer-facing integrations, which connect a company's product with its clients' applications. Examples of cloud integration include delivering contracts to employees through a business communications platform, inviting employees to participate in training courses, adding candidates to clients' applicant tracking systems, and empowering clients to deliver gifts to employees on time. The benefits of cloud integration include improving the employee experience, avoiding costly human errors, increasing close rates, raising customer retention rates, and enabling expansion into different markets. To achieve cloud integration, companies can use various tools, including integration platform as a service (iPaaS), robotic process automation (RPA) software, embedded iPaaS, and unified API solutions, with the best tool depending on the specific integration requirements and internal resources available.

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