API vs flat file integration: how to choose between the two

The text discusses the differences between flat file and API integrations, emphasizing the benefits and drawbacks of each method. Flat file integration involves transferring data between disparate applications using exported and imported files, which can be simple to set up and handle large data volumes but lacks real-time capabilities and may require manual effort. API integration, on the other hand, allows for near real-time data synchronization with secure connections and automated processes, though it can be complex to implement and may face limitations like API rate limits. The text also introduces Merge, a platform offering a unified API to facilitate hundreds of integrations across various software categories, allowing customer success managers to oversee integrations while developers focus on the core product.

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