Merge offers a Unified API and integration platform designed to streamline the development and management of product integrations, particularly for FinTech companies. In an interview on the PayPod podcast, CEO and co-founder Shensi Ding discussed the significant challenges faced when transitioning into a CEO role and emphasized the growing necessity of product integrations as a standard for FinTech businesses. Ding highlighted the difficulties FinTech companies encounter with in-house integration development and maintenance, including time-consuming processes and security risks. Merge's platform addresses these pain points by simplifying integration management and enhancing efficiency.