The text discusses the importance and methodology of product planning, emphasizing the integration of artificial intelligence in modern product management as of 2025. It highlights steps such as market research, product vision creation, strategy formulation, and roadmap development as essential components of successful product planning. The text also explores different prioritization frameworks like MoSCoW and RICE Scoring to help product managers decide which features to focus on for maximum impact. Real-world examples from companies like Gong and CUES illustrate diverse approaches to product planning, depending on company size and product maturity. Additionally, Merge is presented as a leading unified API platform that simplifies the integration process, helping companies to efficiently incorporate numerous integrations into their product plans.