Cloud integration is the process of connecting cloud applications with one another, allowing data to stay in sync across these applications over time. This type of integration offers numerous benefits, including enhancing the employee experience, increasing employee productivity and retention, preventing significant human errors, and improving team collaboration. Additionally, customer-facing cloud integrations can improve close rates for new business, lead to higher customer retention, and enable market expansion by integrating with specific cloud applications used by target markets. By implementing cloud integrations, organizations can provide more value to their clients, increase efficiency, and ultimately drive business growth. Merge is a platform that offers a Unified API to integrate with hundreds of applications, providing features such as Integration Observability and maintenance support to help organizations implement reliable and performant integrations.