Merge's platform facilitates application integration by offering a single unified API, enabling organizations to connect various applications efficiently and manage customer integrations effectively. The integration process allows for real-time or scheduled data synchronization, improving collaboration and productivity by breaking down data silos and streamlining processes. This capability is essential for organizations looking to enhance internal operations, increase close rates, improve customer retention, and expand market reach. By providing a broad range of integrations across different systems, Merge helps organizations to stay competitive by meeting the diverse needs of their clients and prospects. The platform also supports maintenance and management, allowing teams to focus on delivering high-performing integrations without heavily involving engineers.