In the face of market slowdowns, companies are leveraging integration strategies to drive revenue and reduce costs, with integration platforms as a service (iPaaS) like Merge's Unified API playing a crucial role. Integrations are essential for expanding a product's ecosystem, enhancing customer experience, and providing a competitive edge in decentralized enterprise software landscapes. Companies like HubSpot and Plaid have demonstrated the value of extensive integration networks, while others like Agora, Assembly, and Drata have benefited from the streamlined processes and cost savings offered by Unified APIs. By reducing time to market, saving on engineering resources, and simplifying partnerships, integration platforms allow businesses to focus on core product development and improve sales performance. As integration becomes increasingly crucial for product offerings, companies are turning to iPaaS solutions to manage complex integration needs efficiently and effectively, thereby impacting both their revenue and operational expenses positively.