Prismatic is an embedded integration platform as a service that enables businesses to build integrations and workflow automations between their products and customers' applications, but it has limitations, such as requiring technical expertise and forcing teams to build one integration at a time, which can be time-intensive. In contrast, alternatives like Merge, Workato, Apideck, Tray.ai, and Paragon offer more scalable and flexible solutions, with features like unified APIs, pre-built connectors, and AI-powered automation tools. These platforms cater to different needs, such as scaling integration offerings quickly, building internal integrations, or investing in a larger and more mature integration company. Ultimately, the choice of platform depends on the specific requirements of the business, including factors like pricing transparency, technical complexity, and the need for API management solutions. By evaluating these alternatives, businesses can determine which platform best meets their product integration needs and helps them achieve their goals.