Gong, a leading revenue intelligence platform, has become an invaluable tool for sales representatives across various industries, largely due to its adoption of core product principles that facilitate bold decision-making and effective trade-offs. Eilon Reshef, Gong’s CPO and co-founder, highlights the importance of delivering a fast time-to-value to build trust among users, keeping the product intuitive and enjoyable even as it scales to larger enterprises, and not being overly concerned with ambiguous product decisions, as most are not irreversible. These principles have helped Gong maintain a user-friendly experience while accommodating the needs of larger organizations. Additionally, Merge, an integration platform, is noted for its ability to manage customer integrations and its role as a Unified API product, suggesting its versatility in the integration space.