As businesses seek to build SaaS integrations with third-party solutions, they face a wide array of options including iPaaS, embedded iPaaS, unified API platforms, and iMaaS tools. SaaS integration, which connects applications via APIs, is crucial for acquiring new clients, retaining existing ones, and moving into larger markets. Offering robust integrations can improve client retention and facilitate AI and machine learning capabilities, making products more attractive to potential clients. Popular platforms include Workato Embedded, which offers pre-built connectors and automations but requires technical expertise; Pandium, which allows the embedding of integration marketplaces but also demands significant engineering resources; and Merge, a leading unified API solution that simplifies integration with numerous applications through a single API, addressing scalability issues and providing comprehensive integration management features.