Merge offers a Unified API platform that addresses the challenges financial services companies face when building and maintaining ERP integrations, particularly for customer-facing accounting functionalities. The platform enables firms to bypass costly and time-consuming partnerships with ERP providers like Xero and QuickBooks Online, by facilitating access to their bank feed endpoints through Merge's Accounting Unified API. This approach not only simplifies the integration process by providing unified data models for bank feed accounts and transactions but also allows companies to focus their engineering resources on core development activities. The flexibility and scalability of Merge's solution are highlighted by its ability to streamline operations and expand market opportunities for FinServ companies, which often struggle with diverse API requirements and data models across different platforms.