In 2024, Merge experienced significant growth and transformation, expanding its customer base and enhancing its integration platform to better meet the needs of over 13,000 customers across various industries, including financial services, HR, and AI startups. The company focused on improving product quality, scalability, and security, with initiatives such as opening a Berlin office, advancing security measures like the bring-your-own-key feature, and enhancing internationalization with multi-tenant environments in Sweden and Singapore. Merge also prioritized customizability and infrastructure improvements, introducing features like custom fields, advanced SDKs, and integration-specific filters to streamline data syncing processes. The company made over 1,500 improvements to existing integrations, significantly reducing the maintenance burden for customers, while also enhancing the developer experience with better SDKs, an updated API tester, and detailed code snippets. Additionally, Merge provided comprehensive documentation and use case guides to help customers implement integrations efficiently, underscoring its commitment to delivering a superior developer experience and supporting customer growth globally.