How Sembly AI scaled to 40+ integrations in two weeks

Sembly AI, a smart meeting assistant founded in 2019 and headquartered in New York, has successfully scaled to over 40 integrations using Membrane's modern infrastructure, bypassing the limitations of traditional embedded iPaaS tools. This has enabled Sembly to implement a single OAuth integration for all apps, facilitating seamless and efficient connectivity across platforms such as CRMs, productivity tools, and documentation tools. By leveraging Membrane's capabilities, Sembly has enhanced its go-to-market strategy, gaining credibility and expanding visibility through co-marketing opportunities and marketplace listings, while also preparing for future bi-directional integrations to enrich AI experiences. The integration strategy has positioned Sembly as a competitive player in the AI and productivity SaaS industry, allowing it to focus on business logic and scalability without extensive custom endpoint coding.

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