Hireology, a company operating in the HR, hiring, and people platforms industry, faced challenges in scaling its integration capabilities due to a time-intensive, bespoke approach that hindered their ability to expand into the middle market. To address this, they adopted Membrane, a platform enabling the development of integrations that are both scalable and customizable, significantly reducing integration build times from 12 weeks to as little as six hours. Membrane's architecture allows Hireology to write integration logic once and apply it across multiple systems without further changes, using features like Universal Flows and a unified authentication framework. This shift has not only enhanced Hireology's operational efficiency but has also facilitated their upmarket expansion, allowing them to support a wide array of HR systems critical to their customers. The partnership with Membrane has been pivotal in Hireology's strategy, providing a foundation for future growth and the potential for further innovation with AI-driven integration capabilities that promise even faster and more autonomous integration development.