Sembly AI scaled to 40+ integrations using the Universal Integration Layer — not legacy embedded iPaaS

Sembly AI has scaled its integration capabilities to over 40 applications using the Universal Integration Layer, a modern infrastructure layer that replaces legacy embedded iPaaS tools. This allows for seamless authentication and data exchange across multiple platforms without requiring extensive custom development or rewriting business logic per app. By leveraging Integration.app's primitives, Sembly can reuse logic flows across all apps, enabling rapid deployment of integrations and accelerating go-to-market efforts. The company aims to further expand its capabilities with bi-directional integrations and support for the Model Context Protocol (MCP), a new standard for securely giving AI agents access to external data across platforms.

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