Marqo vs Nosto: AI-Native Search vs Bundled Personalization

Marqo and Nosto offer distinct approaches to product discovery for ecommerce retailers, with Marqo focusing on AI-native search and Nosto providing a bundled personalization platform. Nosto, branded as experience.AI, integrates keyword-based search through its acquisition of Searchnode alongside other features like personalized emails and pop-ups, aiming to consolidate multiple solutions into one platform. Marqo, on the other hand, builds its platform from the ground up with AI at its core, offering semantic and multimodal search capabilities that leverage deep product understanding and behavioral data. Marqo's models are trained specifically for each retailer's catalog, providing immediate product understanding and improving search relevance from the start, whereas Nosto relies on accumulating behavioral data to enhance search performance over time. Marqo's AI-driven approach has demonstrated significant revenue uplifts for its clients, with reported successes like a $130M revenue increase for Fashion Nova, highlighting its strength in ecommerce product discovery and personalization.