Introducing Sibbi: Conversational Commerce Built on Commerce Superintelligence
Blog post from Marqo
Sibbi, a conversational commerce agent developed by Marqo, transforms the online shopping experience by utilizing Commerce Superintelligence to guide shoppers from product discovery through post-purchase interactions. Unlike generic chatbots, Sibbi is specifically trained on individual retailers' catalogs, ensuring it understands product details and inventory in real-time, which allows for accurate recommendations and seamless transactions. Sibbi not only interprets textual and visual search inputs to provide relevant product suggestions but also enhances cross-selling with complementary product recommendations based on genuine product relationships rather than collaborative filtering. It extends its usefulness beyond the purchase phase by managing order status inquiries, returns, and future purchase suggestions, thus maintaining a continuous and intelligent shopper-brand interaction. This innovative approach has already demonstrated significant revenue and conversion rate improvements for major retailers like Fashion Nova and Mejuri, with Sibbi's deployment being rapid and its results measurable within two weeks.