Real-world insights from BUILD with Mapbox 2025

BUILD with Mapbox 2025 was a gathering that emphasized the importance of responsibility, collaboration, and user-centric design in various fields such as delivery logistics, travel planning, global diplomacy, and public elections. Michael Gerasymenko from Delivery Hero discussed the multifaceted nature of mobile navigation app performance issues, advocating for shared ownership and collaboration in SDK integration. Ken Aragon from Viata highlighted the need for travel maps to be designed for personal and emotional connections, moving beyond traditional distance metrics to enhance user experience. Paul Franz from the International Crisis Group showcased the power of interactive, map-based storytelling in conveying complex global issues, emphasizing the future of immersive, engaging narratives. Foong Yi Zhuan from Open Government Products Singapore illustrated how clear, interactive public maps can build trust during elections, focusing on user feedback and flexibility. The overarching theme of the event was the value of empathy, clarity, and shared responsibility in creating impactful and reliable tools that meet the needs of users.