Intelligent Speed Assistance (ISA) is emerging as a crucial technology aimed at enhancing road safety by helping drivers adhere to speed limits, thus reducing road accidents and fatalities. Recognized by the European Transport Safety Council, ISA's implementation is part of the European Union's broader safety initiative under the General Safety Regulation (GSR) 2019/2144, mandating its inclusion in all new vehicles from mid-2022. ISA operates by using GPS and onboard cameras to determine speed limits and employs various feedback mechanisms to encourage compliance without abruptly braking the vehicle. The EU's regulation also includes other safety features like emergency stop signals and driver alert systems, which do not necessitate retrofitting older cars. Compliance with these regulations is ensured through rigorous type approval testing. Mapbox provides a solution for manufacturers with its ADAS SDK, offering real-time navigation data to meet these new requirements, indicating a trend towards more comprehensive and updated automotive safety standards.