MapGPT is an innovative AI assistant service launched by Mapbox, designed to enhance navigation and location-based interactions through its integration of Large Language Model (LLM) technology with Mapbox Location Services. Unlike conventional AI systems, MapGPT is tailored for developers and automakers to create customizable, conversational AI assistants that provide real-time, location-aware guidance and recommendations. MapGPT distinguishes itself with its ability to interpret incomplete commands, engage in natural conversations, and offer robust customization options, allowing developers to include specific brand identities and functionalities. It is particularly suited for Original Equipment Manufacturers (OEMs) in the automotive sector, offering hands-free navigation and integration with vehicle data, while also being valuable for app developers focusing on navigation services. The AI assistant's dynamic and user-tailored recommendations can adapt to different scenarios, enhancing user experiences across various applications. Though still in its beta phase, MapGPT holds the potential to transform how users interact with maps and navigation systems, emphasizing a partnership with customers to explore the evolving landscape of location intelligence and AI.