In anticipation of the upcoming Tour de Tohoku, Mapbox Japan, a Gold Partner of the event, held an online rally to unite employees and participants in their shared commitment to the event's success. CEO Toru Takada emphasized the importance of both work and enjoyment, encouraging participants to engage with end users and remember the significance of the route through areas affected by the 2011 Great East Japan Earthquake. The rally featured motivational elements, including a video and updates on the project's progress, highlighting the development of a real-time map, booth operations, and internal coordination efforts. Project lead Yamazaki Tomotaka expressed enthusiasm for the advancements in digital maps, while Ambassador Akihiko Kusanagi and Mapbox riders shared their determination and excitement for the event. As the event approaches, the team is focused on strengthening unity and delivering an unforgettable experience.