Location Services Took Center Stage at CES 2023

At CES 2023, location services in the automotive industry were prominently featured, highlighting the importance of location-based experiences and significant investments from automakers in enhancing in-vehicle digital interactions. Mapping technology was emphasized as a key factor in reducing the need for mobile phone use by offering engaging, context-rich experiences within vehicles. Companies like Mapbox showcased new products such as Mapbox 3D and Mapbox for EV, demonstrating their role in enabling navigation and visualization for auto manufacturers like Garmin and Canada's Project Arrow, which unveiled its "Canada's Car" prototype. Additionally, Ambient Weather leveraged location intelligence to provide precise, hyperlocal weather updates to rural areas, illustrating the broad applicability of location data beyond automotive contexts.