Footways, co-founded by Emma Griffin and David Harrison, has developed an innovative mapping project aimed at promoting walking in London by creating both paper and digital maps of enjoyable walking routes across the city. The project began as a volunteer initiative with Living Streets, a UK charity that advocates for walking, and has been supported by Transport for London and Network Rail to encourage sustainable, low-carbon transportation. Griffin, who has lived and walked in London for 26 years, emphasizes the joy of discovering the city's historical layers and unique neighborhoods on foot. The maps, which are available in London's mainline rail stations, have been designed in collaboration with various experts to provide a striking yet user-friendly tool for pedestrians, incorporating features like neon pink ink for route visibility and QR codes for linking print and digital maps. The digital version benefits from Mapbox's technology, allowing users to explore routes interactively on their mobile devices, while the project also advocates for improved walking infrastructure. The Footways initiative underscores the importance of considering diverse factors such as aesthetics and safety in route planning, beyond mere distance and time.