Stop Salesforce Email From Going to Spam

Salesforce emails may be routed to spam because of recipient complaints, weak sender reputation, missing SPF and DKIM authentication, poor engagement, blacklist listings, unusual sending patterns, and content issues such as misleading subject lines, excessive promotional language, suspicious links or attachments, and poor formatting. The article recommends reviewing Salesforce deliverability, DNS, and email relay settings, authenticating domains, and using a trusted relay to improve monitoring and delivery performance. It also describes testing emails before sending through a sandbox tool that can inspect rendered content, headers, attachments, links, and spam scores, while noting that reputation and blacklist status require separate checks. Additional best practices include providing HTML and plain-text versions, maintaining balanced image-to-text ratios, avoiding URL shorteners and interactive elements, using recognizable sender names, including unsubscribe options and physical addresses, monitoring engagement and bounce rates, removing inactive or invalid contacts, avoiding purchased lists, and identifying potential spam-trap addresses.

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