Mailtrap Releases Automations: Build Email Sequences Using Visual Blocks

Mailtrap has launched Automations, a free feature included in all plans that enables users to create no-code email workflows through a visual editor. Workflows begin with triggers and combine actions and conditional rules based on contact properties, list membership, field changes, custom API events, and integrations such as APIs, Zapier, n8n, and Make.com. The feature supports use cases including welcome sequences, educational nurturing, onboarding prompts, engagement and re-engagement campaigns, post-purchase flows, milestone messages, and churn-prevention emails. Automations run continuously after setup and include reporting on workflow completions, step completions, email delivery, opens, and clicks, helping users identify engagement patterns and optimize sequences.

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