Lunar.dev's approach to API consumption management emphasizes using plugins over traditional policies to streamline error remediation and optimize performance in real-time production environments. By focusing on modular, easily configurable plugins, the company aims to simplify the maintenance challenges faced by businesses heavily reliant on APIs, such as those in the mobility, payment, and blockchain sectors. These plugins serve as customizable blueprints that allow for efficient request processing and enhanced flexibility in handling API interactions, including issues like rate limiting, caching, and token management. Lunar.dev's strategy includes policy chaining to combine multiple remedies for a single endpoint, tailoring the behavior of API requests and responses according to specific needs. The company envisions a future where API consumption is dynamically modified in response to real-time provider behavior, decoupling business logic from specific providers to achieve optimal cost, latency, and availability.