Lunar.dev has developed its own internal tool, the Lunar.dev Gateway, to effectively manage external API traffic and overcome challenges such as reliability, security, visibility, rate limits, and cost optimization. Unlike traditional API gateways, Lunar.dev focuses on managing API consumption from the consumer's perspective, allowing for intelligent traffic management and seamless scalability. The gateway acts as an intermediary between Lunar.dev's internal services and external APIs, enabling the company to optimize API usage, enforce quotas and rate limits, and ensure robust security and compliance. By utilizing their own gateway, Lunar.dev enhances its operations and provides valuable insights into traffic patterns, positioning itself as a data-centric company capable of negotiating with API providers. This approach not only benefits Lunar.dev internally but also allows its customers to leverage the same traffic management features, ensuring efficient and controlled API consumption.