Amazon EventBridge: a new era of SaaS integration

Amazon has announced EventBridge, a rebranded version of CloudWatch Events with new features. The service is designed to deliver system and user events in real-time, like an event bus, but was previously badly marketed by AWS. It can capture user-published events as well as system events from other AWS services and deliver them to various targets, including large enterprises that want to centralize their application governance. EventBridge now supports custom events from AWS's partners such as DataDog and OneLogin, reducing the need for webhooks and allowing users to handle these events using Lambda functions or forwarding them to supported targets. Users can also augment partner events with custom user events from their application, creating a complete audit trail of all events that occurred. EventBridge brings partner events closer to the user's application, taking care of event ingestion so they can focus on adding value to their business.

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