Targeting techniques are crucial for the success of mobile surveys, and Luciq provides tools to optimize this process by allowing surveys to be sent to the right users at the right time. Luciq's platform enables easy user targeting through attributes like app version or location and advanced targeting using custom events to trigger surveys precisely when desired. Surveys can be automatically sent at the start of a user's session to collect general feedback, or strategically timed after specific user actions, such as completing a purchase or service interaction, to gather contextual insights. This approach ensures feedback is relevant and timely, capturing user emotions when they are most fresh. Additionally, Luciq's features help manage app ratings by prompting users to leave reviews during rewarding moments and keeping negative feedback private for internal improvement.