Private app distribution on Apple's platforms is essential for organizations like businesses or schools that require custom applications not intended for public release. Such distribution is managed through Apple Business Manager or Apple School Manager, as per Apple's guidelines, which state that apps meant for a specific audience or internal use should not be publicly available on the App Store. To distribute an app privately, developers need an Apple developer account and must enable Custom Apps within their organization. This involves submitting the app through App Store Connect, setting the distribution method to private, and using the organization's ID to associate the app with the correct entity. Once approved, the app can be distributed to specified users via redemption codes generated through Apple Business Manager, allowing users to download the app directly without it being available to the general public. While this method offers several advantages for internal app deployment, developers can also explore public app distribution options if needed.