Photo & Video Category Apps: How Often Should You Update?
Blog post from Luciq
Analyzing the update frequency of the top mobile apps, a study of the Top 100 Free, Paid, and Grossing apps as of August 2019 reveals that frequent updates are a common trend, with the median time between updates for top free apps being approximately 8.75 days. In the photo and video category, the median update interval is eight days, with apps that update more frequently generally achieving higher rankings. This pattern is supported by the fact that newer app reviews are now weighted more heavily than older ones in app store ratings, incentivizing frequent updates to maintain high app ratings. The study highlights the importance of addressing user feedback swiftly and iterating on new features to enhance user satisfaction and app success. Luciq, a mobile-first platform, is positioned as a solution to help apps maintain stability, performance, and user satisfaction through features like crash reporting, bug tracking, and release management.