Launching surveys through Luciq is a key strategy for gathering valuable product feedback, and customizing these surveys to align with your brand can significantly enhance their effectiveness. Luciq offers various survey types, including custom surveys, NPS surveys, app rating surveys, and in-app announcements, which can be tailored to match your app's branding, thereby fostering user trust and providing a more cohesive user experience. To ensure seamless integration, users can customize the UI by selecting color themes and setting a primary color for interactive elements, which helps maintain consistency with the app's overall design. Additionally, users have the option to implement a floating button, customizable in color and position, as an alternative way to activate Luciq, improving ease of access and user engagement.