How Prolific Interactive Uses Luciq to Build Award-Winning Apps

Prolific Interactive is a mobile-focused agency known for its innovative, user-centric app development process, which has earned numerous industry accolades. Operating like a tech startup, the agency utilizes lean, cross-functional teams to design and develop digital products, primarily focusing on mobile and related applications for various sectors including retail, e-commerce, and lifestyle. With a strong emphasis on partnerships rather than traditional client relationships, Prolific Interactive involves partners in the development process from the outset, using tools like Luciq and HockeyApp to facilitate feedback and iterative improvements. The agency does not have a dedicated QA team; instead, quality assurance responsibilities are shared across product managers and team members, with occasional outsourcing. Feedback is collected through Luciq, which integrates with Pivotal Tracker for streamlined issue tracking and resolution, enhancing the agency's ability to quickly address and iterate on user feedback.