How Often Should You Update Your Paid Mobile App?
Blog post from Luciq
The analysis of update frequencies for the top 100 paid apps reveals that these apps typically follow a monthly or bimonthly update schedule, unlike free apps, which tend to update weekly or biweekly. This less frequent update pattern in paid apps might be due to their need for stable releases and the upfront payment model, which reduces dependency on constant user engagement. Data indicates that regular updates contribute to better app rankings, as longer intervals between updates correlate with lower rankings. Additionally, a relationship between app price and rank is observed, where higher-priced apps generally have lower rankings, emphasizing the importance of competitive pricing. The most popular category among paid apps is games, which, along with photo and video apps, updates more frequently compared to music and education apps. Luciq, a mobile-first platform, offers solutions to help app developers maintain app stability, performance, and user experience by providing tools for crash reporting, bug fixing, performance monitoring, and user feedback collection, thus facilitating more efficient update processes.