AppyApp, initially struggling to gain attention in app stores due to insufficient positive ratings and reviews, significantly improved its situation by implementing Luciq's in-app chat product. This tool allowed developers to address negative feedback privately, preventing it from appearing in public app store reviews, while encouraging satisfied users to leave positive comments publicly. This strategic approach led to a substantial increase in user feedback, growing by 750% by the end of their study, and resulted in an improved app store rating with an increase of two full stars, demonstrating the effectiveness of direct communication between the development team and users.