Entertainment Category Apps: How Often Should You Update?

Analyzing the update trends of the top 100 free, paid, and grossing mobile apps as of August 2019 reveals that frequent updates are a common strategy among successful applications, especially in the entertainment category where the median time between updates is seven days. This frequency allows developers to swiftly address user needs, fix critical issues, and gather feedback on new features. The data indicates that while free and entertainment apps generally follow a weekly update schedule, paid apps update less frequently, typically on a monthly or bi-monthly basis. The importance of regular updates is underscored by their correlation with higher app rankings, and best practices include maintaining a flexible weekly release schedule, monitoring user feedback, and planning updates according to team capacity. Luciq, a mobile-first platform, aids app developers by enhancing app stability and performance through tools like Crash Reporting, Bug Reporting, and App Performance Monitoring, thereby supporting the demanding process of frequent updates.