App launch optimization is crucial for ensuring a positive first impression and maintaining user engagement, as slow launch times can adversely affect device performance, user perception, and business metrics. Key strategies to improve app launch speed include minimizing unused assets, deferring non-essential processes, using placeholder content, and prioritizing work to reduce initialization bottlenecks. Performance monitoring tools like Luciq App Performance Monitoring can help identify slow startup stages, accurately measure launch durations, and track changes using metrics such as Apdex scores. Developers are encouraged to test their apps across various environments to detect device and OS-specific issues while continuously monitoring and setting alerts for performance regressions. Using static libraries, reducing dependencies on external frameworks, and optimizing the first screens further contribute to a more efficient app launch experience.