Learn How the Kik Team Collects User Feedback for Product Development

Kik, a Canadian company with 15 million monthly active users, has pivoted from its messenger app to focus on cryptocurrency, introducing the Kin digital currency. The company is betting that its young and tech-savvy user base will help drive adoption of Kin. Kik uses Instabug for bug reporting and feedback collection, which has helped improve its product development process by providing a platform for users to report issues and provide feedback in an easy-to-use format. The company's Product Manager, Ashton Rankin, praises Instabug for its ease of use, speed, and ability to gather relevant user information. Kik has seen an increase in the quantity and quality of feedback with Instabug, which has helped streamline its bug reporting process and improve overall app quality.