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The Mobile App Survey Targeting Ultra Manual

Blog post from Luciq

Post Details
Company
Date Published
Author
Charlotte Swan
Word Count
1,100
Language
English
Hacker News Points
-
Summary

User feedback is crucial for mobile app development, and in-app surveys are an effective way to gather this information. To get the best results from these surveys, it's essential to use a targeting strategy that includes setting clear goals, segmenting users based on relevant attributes such as purchase history or usage patterns, and sending surveys at strategic times when the user is most likely to provide valuable feedback. By using Instabug, developers can create custom tags for attribute isolation, segment their users, and target specific groups with well-chosen survey content. The goal of a survey should be to accomplish something specific, such as identifying the cause of a low checkout completion rate, and the timing of the survey can increase relevance and response quality. To maximize impact, developers should consider using event targeting, which allows them to connect user behavior with relevant moments in the app. With Instabug's help, mobile teams can maintain industry-leading apps by leveraging user-centric stability and performance monitoring.