The modern website is a product, not a project

Many companies still treat their websites as static projects, resulting in operational difficulties and frequent redesigns. This outdated approach doesn't align with the current need for rapid updates and continuous improvement. A more effective model is to treat the website as a product owned by the marketing team, enabling them to make changes and iterate without relying on external agencies. This involves focusing on constraints rather than isolated page designs, building directly within the live medium rather than mockups, and prioritizing learning over perfection by launching early and iterating based on real-world feedback. Lovable exemplifies this approach by integrating strategy, design, and execution, allowing for quick adaptations and improvements. The key to a dynamic website lies in reducing the distance between those who understand the necessary changes and the execution process.