Sentry, a prominent company in developer tools, has embraced AI to transform its software development and sales processes. Under the leadership of Chris De Vylder, Sentry has adopted AI tools like Lovable to address challenges posed by outdated sales solutions. Chris, leveraging AI even without extensive coding experience, has developed innovative tools such as an ROI calculator and a sales dashboard to enhance team efficiency and customer engagement. These AI-driven solutions automate complex tasks, offering intuitive interfaces and seamless workflows previously unattainable with traditional tools. This shift towards AI enables Sentry to tailor its software solutions precisely to its needs, altering the traditional build versus buy paradigm and allowing for greater customization and efficiency in operations.