A first look at the build economy

Lovable's report highlights a significant shift in software creation, where non-technical individuals such as founders, designers, and salespeople are increasingly building practical software solutions like websites, CRMs, and e-commerce platforms. This shift is enabled by the platform's accessibility and is reflected in the broadening demographic of software creators, with 80% of users identifying as non-technical and two-thirds coming from industries outside traditional technology sectors. The report, based on data from January 2025 to May 2026, shows a growing trend of software creation aligning with work schedules and expanding beyond traditional tech hubs, with significant growth observed in regions like South America and Africa. Additionally, 80% of users express intentions to monetize their creations, with some achieving substantial revenue, indicating a burgeoning economic activity in the democratized software development landscape.