The emergence of AI-powered tools like Lovable is transforming the field of product management into what is now being referred to as prototype management, emphasizing rapid development and reshaping necessary skills in the industry. Kristian from Lovable highlights how AI tools facilitate faster prototyping, integration of real data, and collection of meaningful feedback, allowing teams to address risks related to value, usability, feasibility, and viability early on. This shift empowers smaller, multi-skilled teams, encouraging strategic thinking and adaptability, while reducing dependency on traditional coding and design tools. Prototypes developed with Lovable can quickly evolve into production-ready solutions, offering cost efficiency and realism, and the changing landscape demands proficiency in AI, strategic vision, and critical thinking. The future of product management lies in leveraging AI to achieve more with less, and those who adopt these tools are likely to outperform those who do not.